ATELIER RESERVÉ

Atelier Reservé is a niche brand based in Amsterdam that has been creating unique garments since 2016. The brand is led by visual artist Alljan Moehamad and designer Deyrinio Fraenk, who are passionate about reviving old stock fabrics, used materials, and vintage garments. Their design philosophy focuses on redesigning and reinventing clothing by combining old and new fabrics, incorporating Japanese and tattoo-inspired designs. This approach has gained them recognition and representation in South-East Asia, with exclusive partnerships in Hong Kong, Singapore, China, and Japan. Atelier Reservé has also collaborated with Levi’s, using vintage Levi’s garments and fabrics to create limited edition capsule collections. These collections appeal to a new generation of consumers who value sustainability and uniqueness, and who are not bound by traditional fashion norms or trends. Each Atelier Reservé item is genderless and can be worn in various ways, allowing the owner to express their individual style. The brand embraces the natural aging process of garments and values handwork, quality materials, and the free-spirited nature of its makers. Every garment is made by hand in their Amsterdam workshop, resulting in variations in colors, shapes, and details. Atelier Reservé encourages wearers to embrace their own nonconforming path and express their individuality.